Bill 53 2008
An Act to amend the Consumer Protection Act, 2002 with respect to the advertising of food or drink
Note: This Act amends the Consumer Protection Act, 2002. For the legislative history of the Act, see the Table of Consolidated Public Statutes – Detailed Legislative History on www.e-Laws.gov.on.ca.
Her Majesty, by and with the advice and consent of the Legislative Assembly of the Province of Ontario, enacts as follows:
1. The Consumer Protection Act, 2002 is amended by adding the following Part:
advertising food or drink
Advertising for persons under 13 years of age
19.1 Subject to the regulations, no person shall make use of commercial advertising for food or drink that is directed at persons under 13 years of age.
Criteria of intent
19.2 To determine whether or not an advertisement for food or drink is directed at persons under 13 years of age, account must be taken of the context of its presentation, and in particular of,
(a) the nature and intended purpose of the goods advertised;
(b) the manner of presenting the advertisement; and
(c) the time and place the advertisement is shown.
2. This Act comes into force on the day it receives Royal Assent.
3. The short title of this Act is the Consumer Protection Amendment Act (Advertising Food or Drink), 2008.
The Bill amends the Consumer Protection Act, 2002 to prohibit commercial advertising for food or drink that is directed at persons under 13 years of age.